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McDonalds vs. Burger King vs. Wendy's Survey
20010 records as of
11:59 AM on Jan 6, 2009
 
Which one of the following do you eat at most often?
  McDonalds 9457  47.3%  
  Burger King 3976  19.9%  
  Wendy's 4818  24.1%  
  None of the above 1026  5.1%  
  I don't eat this type of food 733  3.7%  
 
How often is that?
  Several times a week 978  4.9%  
  A few times a week 2182  10.9%  
  Once a week 3247  16.2%  
  A few times a month 6682  33.4%  
  Once a month 2315  11.6%  
  Once every few months 2369  11.8%  
  Rarely 1328  6.6%  
  I don't eat at these restaurants 909  4.5%  
 
Which restaurant makes the best burgers?
  McDonalds 3673  18.4%  
  Burger King 7296  36.5%  
  Wendy's 6693  33.4%  
  None of the above 1351  6.8%  
  I don't eat this type of food 997  5.0%  
 
Which restaurant makes the best french fries?
  McDonalds 11964  59.8%  
  Burger King 3199  16.0%  
  Wendy's 2833  14.2%  
  None of the above 1081  5.4%  
  I don't eat this type of food 933  4.7%  
 
Which restaurant has the best service and facilities?
  McDonalds 6972  34.8%  
  Burger King 3510  17.5%  
  Wendy's 6436  32.2%  
  None of the above 2471  12.3%  
  I don't eat this type of food 621  3.1%  
 
Which restaurant offers the best variety?
  McDonalds 5990  29.9%  
  Burger King 2878  14.4%  
  Wendy's 9360  46.8%  
  None of the above 1136  5.7%  
  I don't eat this type of food 646  3.2%  
 
Which restaurant is your preferred restaurant overall?
  McDonalds 5946  29.7%  
  Burger King 4530  22.6%  
  Wendy's 7222  36.1%  
  None of the above 1689  8.4%  
  I don't eat this type of food 623  3.1%  
 
Why do you eat more often at the restaurant that is not your preference?
  It's not as convenient 3480  17.4%  
  My kids prefer the one I go to most often 2517  12.6%  
  It's whatever is fastest 3191  15.9%  
  None of the above 2445  12.2%  
  Not applicable -- I do eat most often at the one that's my preference 7613  38.0%  
  I don't eat this type of food 763  3.8%  
 
How much do promotions (such as kid's meal toys or special pricing) affect your decision to go to one of these restaurants?
  They greatly affect my decision 1764  8.8%  
  They affect my decision somewhat 3289  16.4%  
  They have little effect on my decision 4280  21.4%  
  They have no effect on my decision 9949  49.7%  
  I don't eat this type of food 728  3.6%  
 
Who has the best advertising, marketing and commercials?
  McDonalds 7553  37.7%  
  Burger King 2353  11.8%  
  Wendy's 1895  9.5%  
  I'm not sure 3954  19.8%  
  I don't pay attention 4255  21.3%  
 
Have you ever gone into one of these restaurants as a result of their advertising or commercials?
  Yes 5198  26.0%  
  Yes, because of my child/children 2162  10.8%  
  No, it doesn't prompt me to go to the restaurant 11287  56.4%  
  No, I don't eat this type of food 667  3.3%  
  I'm not sure 696  3.5%  
 
 
 


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